After the recent decriminalisation of cannabis in Germany we wanted to bring weed out of the dark, so we can smoke better, safer stuff. We developed a two prong approach POW💥 POW💥. In the first phase we made a bold arrival, playing with the images of politicians who had been part of the process of legalising, using headlines that could be applied both to growing and politics.
The second phase sirved more of an introduction. We showed our beliefs about how growing your own means knowing your own. Knowing where it came from, what went in, and what you're getting out of it.