What we did
Digital campaign, event, influencers, packaging.
Brief
TLDR;
Launch the biggest collaboration of the year: Estrella Damm x Primavera Sound Madrid x Dabiz Muñoz
KPIs;
Yums
WHAT;
Event, Influencer marketing, Digital Campaign, Packaging.
WHERE;
Primavera Sound Madrid, Glovo, The Internet.
We were tasked with making Estrella Damm, one of the biggest sponsors of the music festival Primavera Sound, well-known and all-round well-liked in Madrid, a market famously held by local beer and ULTIMATE COMPETITOR Mahou.
Strategy
The key to warming anyone’s heart is food. Everyone knows that. Everyone also knows that 3 big names are better than 2 (unless you’re a graphic designer) so we proposed a collaboration with Estrella Damm x Dabiz Muñoz (3 michelin star holder and Best Chef in the World 2 years in a row) which we would present at Primavera Sound Madrid. The idea went down a storm but we were left, in fact, a bit worried. Where were we supposed to start? You can’t put both beer and a burger in your mouth at once whilst singing, smooching, smiling, screeching and all the other things a beer/burger/big festival mashup might provoke. And that’s where we found our concept.
