FOSCA
INNSiDE by Melia
+ INFO
TLDR

The fanciest christmas market you ever did see.

KPIS

Prezzies wrapped

WHAT

Event and identity

WHERE

Barcelona

WHEN

2024

BRIEF

Make INNSiDE's xmas market a bigtime supporter of local talent and like totally divine mwah mwah xxx

STRATEGY

We didn't want to do a market. Everyone does them. It didn't feel different. So we didn't. We made an experience. Together with our besties at Casa Antillón we developed colourful geometric structures that float in the darkness (hence the name FOSCA which means darkness in catalan) creating more of a sculpture than market stalls.
We then used these shapes to create a graphic identity which we applied to like, everything. That's how much we liked it.

GUEST APPEARANCE FROM
Interior Architecture:
Lighting: