Closca and MAM joined forces to create a fun, fashion, AND environmentally friendly capsule collection made up of a wicked watch and water bottle combo made from 100% sustainable materials.
We created the claim It’s Time to Clean Up, offering you the tempting opportunity to be cool, caring, and never thirsty.
We displayed the claim on a huge banner protest style at the center of the shoot, where we played with black & white to highlight the contrast of the positive/negative consequences of our actions on the environment. Keep it clean guys, and stay hydrated.
Photographer: Pablo De Pastors
Director: Ariana Oña
Photo Assistant: Indra Zabala
Creative Copy: Chloe Cordon
Creative Art: Alba Ciércoles
Creative Producer: Nunu Muñoz-Ramos
Account Director: Flor R Digiorgio
Styling: Natalia Castillo
Makeup+Hair: Io Van Helsing