Pijama Army

CREATIVXS CONTRA CORONAVIRUS

PIJAMA ARMY

CHALLENGE

WHAT
Personal Project

WHERE
Instagram & Web

At FLIRT we wanted to find a way to do our bit towards helping the community overcome COVID-19. We don’t have medical knowledge, we don’t have a 3D printer, we don’t even have a stockpile of toilet paper, but we do have lots of friends in very arty places and access to an Instagram account.

PIJAMA ARMY

WE MIGHT NOT HAVE NATURAL LIGHT.
WE MIGHT NOT HAVE TOILET ROLL.
WE MIGHT NOT HAVE CHANGED OUT OF OUR PIJAMAS FOR…
HOW MANY DAYS NOW?
BUT WE DO HAVE CREATIVITY.
AND WE DO HAVE PHONES.
(PLEASE REMEMBER TO DISINFECT YOUR SCREENS)

THE PEN IS MIGHTIER THAN THE SWORD.
THE WACOM MORE POWERFUL THAN A WHACK.
THE 3D PRINTER HAS PROVEN ITSELF PRETTY DAMN IMPORTANT THIS WEEK.
BUT RIGHT NOW, A LITTLE HELP FOR THE ICUS ACROSS OUR COUNTRY IS MORE POWERFUL THAN ANYTHING.

DONATE, BID, SHARE. DO WHAT YOU CAN.
IT’S NEVER BEEN EASIER TO CHANGE THE WORLD WHILST NOT HAVING TO CHANGE OUT OF YOUR PIJAMAS.

TAKE THE OPPORTUNITY,
YOU ABSOLUTE NINJA.

PIJAMAARMY

STRATEGY

We created Pijama Army, a movement made up of artists selling their work in order to generate €€€ for #YoMeCorono - a collaboration between La Fundación Lucha Contra el SIDA, IrsiCaixa, and el Hospital Universitario Germans Trias i Pujol dedicated to the investigation of Coronavirus. Why Pijama Army? Because this was literally the only time ever you can save the world from your sofa, and fight a war against virus in your pijamas.

PIJAMA ARMY PIJAMA ARMY
PIJAMA ARMY PIJAMA ARMY

EXECUTION

We created an Instagram account where we held all of the auctions. 24 hours, bids in the comments, donations made straight to #YoMeCorono.

PIJAMA ARMY

We also created a landing page to explain the initiative, how to participate, and why we did what we did.

PIJAMA ARMY

RESULTS

The response from both artists and bidders was incredible, and instead of lasting only 2 weeks, the auctions ran for over a month.

We auctioned

47 pieces

We raised a wicked

5.770€

Our Instagram @PijamaArmy had over 1000 followers by the time the auctions ended, and was featured on @poramoralarte.bcn as one of the top creative initiatives against COVID-19.

THANK YOU TO ALL OF THESE WONDERFUL PEOPLE

Malika Favre, Carla Cascales, Laia Benavides, Tiago Majuelos, CALÍOPE, Vasquiat, Maria Roch, Rice, Mònica Figueras, Morgana, Albert Madaula, Martina Matencio, Alpha Decay, Viana Fan, Pablo Benito, Anne Roig, Indra Zabala, Adriana Eskenazi, Angie López, Albert Riera Galcerán, Albert Romagosa, Ricard Jorge, Bernat Daviu, Berta Cabestany, Albert Tercero, Albert Font Garcia, Blanc Ceramics, Javi Royo, Maria Jous Sol, Nia Delfau, Paula Bonet, Randomlovers, Raul Ruz, Studio Sanna Volker, Albert Coll, Eva Kengen, Estévez + Belloso, Enrique Escandell, Erik Von Frankenberg, Lope Serrano, Cecilia Duarte, Marc Oller, Querida Studio, Javier Biosca, Guillem Gutierrez, Marta Marquez, Lola Vila de Pedro, Dani Castañeiras, Manel, TOAST Management

TEAM

Creative Copy & Code: Chloe Cordon
Creative Art & Design: Alba Ciércoles
Creative Production: Nunu Muñoz-Ramos
Account Director: Laura Isern-Schaefer