Vasquiat is a revolutionary new online platform for fashion fiends. A members only marketplace, Vasquiat turns the shopping process on its head. Why wait until the sales to get your hands on last season's fashion? Why not get it before it's even launched, allowing brands to see which pieces work best and produce to the demand (hello environment saving), and customers to be rewarded with a lower price (hello money saving).
To communicate this new way of shopping to the New York market. We needed to get new members without losing the exclusivity of a members only club.
So, we created "she", the Vasquiat girl who knows all of the secrets of the fashion world, and for that reason she knows Vasquiat.
The campaign "She Knows" presents this badass gal. She's independent, confident, she knows what she wants and exactly how to get it. She doesn't wait to see what's fashionable, she sets her own rules. Hell yeah.
Dirección creativa: CANADA X FLIRT
Photographer: Adriana Roslin
Creative Copy: Chloe Cordon
Creative Art: Alba Ciércoles
Creative: Nunu Muñoz-Ramos
Account Director: Flor R Digiorgio
Executive Producer: Oscar Romagosa
Head of Production: Julia Carrasco
Agency Producer: Noe Montero
Line Producer: Xavi Vara
Production Manager: Ágata Bert
DOP: Daniel Meré
Art Director: Pitu Fernández
Casting: LANE Casting
Styling: Blanca Miró, Anais Codina
Makeup+Hair: Ana Cano
1st AD: Laura Ruiz
1st AC: Ivi Koyck
2nd AC & Loader: Edu Collado
Video Assist: Alex Oriach
Gaffer: Pau Ramirez
Color: Marc Morató
Sound design: Luis Ortega