She knows

VASQUIAT

She knows Vasquiat,
with a little thanks to this campaign.

VASQUIAT

CHALLENGE

Launch VASQUIAT in New York to the fancy female fashion market.

KPIs
Get their email addresses.

WHO
Members-only fashion platform VASQUIAT

WHAT
Digital Campaign

WHERE
Youtube & Instagram

WHEN
December 2019

A members only marketplace, VASQUIAT turns the shopping process on its head. Why wait until the sales to get your hands on last season's fashion? Why not get it before it's even launched, allowing brands to see which pieces work best and produce to the demand (hello environment saving), and customers to be rewarded with a lower price (hello money saving). Our challenge was to communicate this new way of shopping to the New York market, recruiting new members without losing the exclusivity of a members only club.

VASQUIAT VASQUIAT

STRATEGY

She Knows.
She knows all of the secrets of the fashion world, and for that reason she knows Vasquiat.
We created an elusive and aspirational personality - she - that speaks directly to the target market. It keeps up the exclusivity of the brand (if you know you know), but opens it up to everyone who identifies with the target market a.k.a really fashionable people with damn good taste.
We worked hand in hand with CANADA and director ROGELIO to develop an art direction that took a twist on the usual fashion film. We decided to show as little face as possible to keep “she” as ambiguous as possible. Am I she? Do you know VASQUIAT?
Well there’s your answer.

VASQUIAT

EXECUTION

We explored all of the secrets of the fashion world, turning Vasquiat into the newest one.
We created a 45” film for Youtube and Instagram that was cut down into various Instagram stories. We also optimised the film shoot to create a range of static images that were used across social media posts, pop-up shop invites, web, and more.

VASQUIAT VASQUIAT VASQUIAT

TEAM

CLIENT
VASQUIAT

FLIRT
Creative Copy: Chloe Cordon
Creative Art: Alba Ciércoles
Creative: Nunu Muñoz-Ramos
Account Director: Flor R Digiorgio
Creative Direction: CANADA X FLIRT

PRODUCTION
Production Co: CANADA
Director: ROGELIO
Photographer: Adriana Roslin
Executive Producer: Oscar Romagosa
Head of Production: Julia Carrasco
Agency Producer: Noe Montero
Line Producer: Xavi Vara
Production Manager: Ágata Bert
DOP: Daniel Meré
Art Director: Pitu Fernández
Casting: LANE Casting
Styling: Blanca Miró, Anais Codina
Makeup+Hair: Ana Cano
1st AD: Laura Ruiz
1st AC: Ivi Koyck
2nd AC & Loader: Edu Collado
Video Assist: Alex Oriach
Gaffer: Pau Ramirez
Color: Marc Morató
Sound design: Luis Ortega