Barcelona based design studio WIN&KEN
Brand positioning and web design and development
WIN&KEN have over 30 years of experience doing all kinds of designing and artworking, but they've never had a website. We were honoured to be given the task of creating it, first finding the perfect positioning for the brand, and later bringing it to life in a website designed to perfection, just like the work that WIN&KEN does.
After exploring the positioning of WIN&KEN, we created their website, using a double layered art direction hinting at WIN&KEN's two layers: creative design backed up by a whole lot of experience.
We applied this thinking to the UX of the web, with rollover interactions to discover the services, and a solid traditional grid marking the layout for each page, which we then had fun with in the foreground.
Creative Direction: Chloe Cordon Alba Ciércoles
Creative Producer: Nunu Muñoz-Ramos
Account Director: Laura Isern-Schaefer
Brand Strategy: Frankie Puig
Copywriting: Rosko Ruiz
Web Design: Affaire
Illustrations: Olga Prader
Photgraphy: Elena Salas
Web Development: Llos