Concept, copywriting, script, art direction, graphic design, creative direction.
Brief
TLDR;
Get the kids down to the La Mercè concerts.
KPIs;
Boogying bums on the beach
WHAT;
360 campaign
WHERE;
All over the place online, on the radio, and print media
Estrella Damm sponsors of the “Mediterraneament” stage at the festival of La Mercè in Barcelona every year. This year they’ve got a bangin’ lineup and wanted to shout about it. So they gave the shouty girls (us) a call and we got down to what we do best.
Strategy
We inspired the pieces in the typical announcements on the beach, but instead of dishing out tips on safe bathing practice, we’re spreading the word about 2 wild nights of concerts.
Execution
We applied this thinking to a whole bunch of pieces. Video, stills, extra lil capsules with the bands playing. We even designed massive posters to be on the back of the trucks and a radio spot.
