INNSiDE gave us a ring to give the brand a lil makeover, and well, one thing led to another and we've repositioned the whole brand, creating content in their hotels around the whole globe to create a consistent and cutesy communication. We started strategically (obvs) arriving at the concept of "Being A Tourist Horrifies Us". We wanted to steer clear of tourist traps and travel clichés and find authentic ways to travel, adding to local culture instead of taking from it, exactly as INNSiDE intends to do in each of their hotels. This led us to a fun and playful but also wonky, natural, and improvised art direction like the kind of pics you'd take on your jollies. And since then we've been taking a lot. And videos. We developed a whole tone of voice based around being un poco bilingual and messing about with it, and a paid strategy to make sure we were getting the right eyeballs. We always keep the feed flowing, the likes rolling in, our camera batteries charged, and our next trip never too far away.