Creative strategy, creative concept, copywriting, script, art direction, creative direction.
Brief
TLDR;
Unite generations with chess this Christmas.
KPIs;
Sell sell sell.
WHAT;
Digital Campaign (Video + Photo)
WHERE;
Youtube & Instagram
TWOJEYS launched a timeless collection aiming to widen their target. They want to span more generations and reach an older audience. And what better way to do it than over a game of chess?
Strategy
All of the pieces on a chess board have to work together to make the game any fun, and each has its own personality and characteristics. We used those to land at the concept it’s your move, how will you play it?
Execution
We created 6 short pieces, one for each piece on the chess board, and brought them together in one main piece explaining the concept behind the campaign. We obvs shot a heap of photos during the shoot, and played lots of games.
