All of the pieces on a chess board have to work together to make the game any fun, and each has its own personality and characteristics. We used those to land at the concept "It’s your move, how will you play it?"
We created 6 short pieces, one for each piece on the chess board, and brought them together in one main piece explaining the concept behind the campaign. We obvs shot a heap of photos during the shoot, and played lots of games.