Falling in and out of love sounds a little bit rubbish doesn’t it? But no. As eternally positive romantics we found the positive spin on it. Lots of loves are great, and so is the whole process of getting caught up. And it wouldn’t feel so good if you weren’t risking heartbreak, right? So if you’re going to fall, do it hard, was our strategy. And boy did we fall.
We scripted, art directed, and lovingly crafted a launch film which was then adapted for instagram paid campaigns. We also made the most of the shoot to get some fancy fotos.