INNSiDE tasked us with creating a digital brand campaign to help them show the world who they are during a whooooole year. The focus was on urban hotels and creating a statement campaign that lives and breathes the change in direction the brand is taking tonally. We developed the concept A Weekend With My Alter Ego playing with the different personalities you take on in cities across the world. The different styles, the different character traits, and even different names. In the main AV piece our protagonist Sol Pardo also went by the name of Sunny and Sonne when she visited Newcastle and Hamburg.
We scripted the spot, as well as a whole host of banners and social media content, developing a unique art direction to bring the brand to life.