Por el cambio
WALLAPOP
+ INFO
TLDR

Get your summer wardrobe out without ruining the whole environment pls.

KPIS

Downloads and opens of the app

WHAT

Campaign: film and photo

WHERE

All over the place online

BRIEF

Get people to get their summer wardrobe on Wallapop

STRATEGY

With Wallapop you can get a whole bunch of fantastic finds without feeding into the fast fashion machine. If it’s new to you then it’s still new, right? We thought that was so swell cause it means we’re doing our bit to stop global warming and still looking hot to trot. From there was born our concept: To stop climate change, change your wardrobe with Wallapop.
We created a whole bunch of different messaging based on the various targets, communicating to them the various benefits of Wallapop (there are a lot). Amongst them, low prices, easy shipping, making some $$$$, and ah, ya know, saving the planet.

GUEST APPEARANCE FROM
Director
Photographer