Concept, copywriting, script, art direction, creative direction.
Get people to get their summer wardrobe at Wallapop.
Downloads and opens of the app
Digital Campaign (Video + Photo)
All ovAll over the place online
Wallapop (with a bit of help from us) wanted to give you a friendly nudge to update your wardrobe for summer in a planet friendly way.
With Wallapop you can get a whole bunch of fantastic finds without feeding into the fast fashion machine. If it’s new to you then it’s still new, right? We thought that was so swell cause it means we’re doing our bit to stop global warming. From there was born our concept: To stop climate change, change your wardrobe with Wallapop.
We created a whole bunch of different messaging based on the various targets, communicating to them the various benefits of Wallapop (there are a lot). Amongst them, low prices, easy shipping, making some $$$$, and ah, ya know, saving the planet.