Bershka and SSSTUFFF launched a beach themed collection for summer, and wanted a launch event in famously beachless Madrid. As soon as we got the brief we reserved 19 tonnes of sand and got to work on the rest. Blue drinks, mobility scooter races, zumba classes, surfing, a pop up souvenir shop, personalised ice lollies and mega sand sculptures were just a few of the silly ideas the incredible production team brought to life after we'd assured them 27 times that yes, we're serious.