Put pressure on policy makers to pay attention to climate scientists’ warnings
KPIs;
Policy change
WHAT;
Concept, Script, Creative Direction
WHERE;
Online
The IPCC report has been a decade in the making, with the world’s top climate scientists coming together to study the effects of climate change, how it will affect us, and what we can do to stop it. Our challenge was to make sure that policy makers, the people who can really make a change, are paying attention to it.
Execution
We developed the concept STOP LEAVING SCIENCE ON READ playing with the idea of scientists sending constant messages and notifications and policy makers not paying attention. Ghosting is not cool, and neither is the planet.
We developed and produced an online video showing a policy maker’s computer, and through messages and easter eggs playing with the computer’s interface, we see how they ignore the messages scientists send them. This thing’s like where’s wally but spotting jokes.
