WIN&KEN have over 30 years of experience doing all kinds of designing and artworking, but they’ve never had a website. We were honoured to be given the task of creating it, first finding the perfect positioning for the brand, and later bringing it to life in a website designed to perfection, just like the work that WIN&KEN does. After exploring the positioning of WIN&KEN, we created their website, using a double layered art direction hinting at WIN&KEN’s two layers: creative design backed up by a whole lot of experience. We applied this thinking to the UX of the web, with rollover interactions to discover the services, and a solid traditional grid marking the layout for each page, which we then had fun with in the foreground.