Boredom sometimes inspires even more creativity, and that was the jist of the whole thing. They came to us to ask if we’d create some backup posts to give the whole thing a bit more of a campaign-y feel. Obviously a shoot was not on the cards, so we created content with the footage they already had in their pretty cool and rather large archives.
Although we were like “YEAH, CREATIVITY” we also were like “YEAH, RESTING” and didn’t want to be that person putting on the pressure to create. Be productive. Do stuff. Do more stuff. No. We wanted to show the creative side to everything we were doing, especially the doing of nothing that is super mega underratedly important in times of emotional stress.
It’s Nice That wrote a lovely little article on the pieces which you can read here.