True fruits wanted to launch in Spain and, well, somos españolas, so they came to us. We found a brand positioning "Fruta Para Vagos" fruit for lazy people which let us create a silly style and still talk about the fact it's literally just fruit blended up in a bottle and you don't have to wash up a blender ever again. From there we've done a million things, silly texts on the back of all the bottles, limited edition packagings, heaps of #content, campaigns, and plenty of other fruity bits n bobs.